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Unleashing the strength of vital feeling leaders (KOLs): charming Chinese people via influencer engagement
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Right up until a number of years back co-branding in China of major brands was a completely new principle and corporations weren't confident of what response they'll acquire in the Chinese market. On Thanksgiving 2017, Durex took benefit of Chinese consumers’ expanding awareness of foreign festivals, Durex China’s Weibo account released “thanks” posts to 13 brands in seemingly unrelated fields.
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Jean Yves LU will be the founder and CEO of Epermarket, Shanghai’s top on-line supermarket. Jean Yves LU observed the possible in catering for the ex-pat Neighborhood of Shanghai. He aimed to provide Epermarket as being a just one-stop that sells foreign items and foods that the overseas communities in China can rely on. E-permarket also has substantial-class wine to fulfill even probably the most refined international and native Chinese consumers, which has been handpicked from greater than 5 thousand wineries around the world.